Asphalt Websites – Why Cheaper Is Not Better

If you do not have an asphalt website, you could be missing out on sales. Whether you offer commercial or residential paving services, your potential customers will likely start searching online for a local provider. They will want to visit your website to see the types of services you offer, the testimonials and reviews that […]

Top Reasons Why You Need a New Asphalt Website in 2020

The internet brought the dawning of a new age for businesses of all types and sizes. Innovative entrepreneurs could compete in the same arena with large corporations, small shops could get their wares in front of more customers, and consumers could find online reviews and forums to help them judge the quality of a company’s […]

Asphalt Company SEO – Differences Between SEO and PPC

In today’s business environment, companies providing asphalt paving and maintenance need a quality website to reach potential customers. Whether you offer residential or commercial services, most of your customers will begin with an online search to find a local provider offering the type of service they need. A common question is whether search engine optimization […]

Asphalt Paving Marketing Ideas

If your company provides asphalt paving or maintenance, you already know the many benefits of asphalt pavement. You are also aware that every pavement needs to be adequately maintained throughout its life and will need to be replaced eventually. Given the widespread popularity of asphalt paving and the material’s unique properties, you realize that there […]

Social Media Tips for Asphalt Paving Contractors

Every day, paving contractors throughout the nation are discovering the importance of an online presence. Potential customers are submitting online quote requests, sending emails and looking up their phone numbers so that they can call for more information. However, your paving website is only part of the solution. If you do not have a presence […]

Does SEO Really Work for Asphalt Paving Companies?

If you have a paving website, you have probably heard of search engine optimization, also known as SEO. However, you may not understand everything that the concept covers. When done correctly, asphalt SEO has a number of benefits for your organization. The problem is that many site managers and even some professional web designers are […]

Asphalt Paving SEO – How to Ranking High on Google

The internet has made it easier for asphalt paving contractors to reach potential customers. However, having a paving website is not going to help you much if people cannot find it. People who know the name of your company will not have much trouble finding your site, but what about those who have never heard […]

5 Actions Your Paving Company Can Take To Get More Leads

This January I’ll be teaching a class titled “How to dominate the web with an effective asphalt website and web marketing program”. That title might sound a little over-the-top to some, but the truth is you CAN dominate your competitors on the web and in the process double or triple the amount of leads you […]

How To Send More Prospects To Your Paving Website

  There are lots of ways to get new prospects to visit your asphalt paving company website. You can optimize your website for the search engines, pay for online advertisements, put your web address on company vehicles, send out postcards, emails, yards signs and more. But one of the most effective ways is to get […]

Top 5 Features of an Effective Pavement Contractor Website

  While the winter months offer rest from the everyday hustle of being on the job site, it offers new challenges in the way of improving your company and making the upcoming year better and more profitable. One of those challenges for many contractors this winter season will be planning and investing in a new […]