ASPHALT CONTENT OPTIMIZATION SERVICES
In the world of digital marketing, there is a saying to the effect that content is king. Basically, this means that content is essential for all websites wanting to attract visitors or raise their standings in the search engines. However, because the industry is so competitive, content is especially critical for asphalt websites.
What Is Asphalt Content for Asphalt Websites?
Asphalt content can take a variety of forms, including text, video, or audio. For example, asphalt paving content could include a video of workers placing, raking, and compacting the different courses. Asphalt maintenance content could include pictures showing the different types of cracks with text explaining their likely cause and repair methods. Asphalt sealcoating content could include an audio interview explaining why contractors need to visit a site before providing a firm quote. In short, paving content could be virtually anything that is useful, engaging, and informative.
Why Is Content Important for Asphalt Websites?
In simple terms, potential customers must know that you exist before they can hire you. Content dramatically increases your online exposure by helping you move up in the search engine returns. However, this means that you must provide content that is relevant and useful. In other words, you need to offer content that tells or shows people what they were seeking when they entered a search term.
What Formats Are Best for Asphalt Content?
To some extent, the best formats will depend on the services you provide, your experience, and your location. For example, if you operate a company on the Texas coast, a blog post about snow removal would be irrelevant and useless. Here are some more thoughts about possible formats and their best applications.
- If your client base consists primarily of homeowners, a video about asphalt driveway resurfacing might be useful. Include scenes from every phase with an audio narrative that uses clear, easily understood terms.
- If you deal primarily with commercial properties, you might consider a slideshow to demonstrate the connection between routine care and the ROI. Charts and graphs can show the relationship between, for example, sealcoating and premature asphalt deterioration.
- Podcasts can be an excellent way to engage potential customers while simultaneously generating ideas for future content topics. The questions people ask and the experiences they relate to can give you a better understanding of how and where to engage them.
- Audio or video interviews with former clients can be an engaging method of presenting testimonials. This is especially true if you have clients who are reasonably well-known in your area. Even if they are not, if they project a likable, intelligent persona, they can help convince others of your credibility.
At Walkie Talkie, we do not expect you to be an internet expert, but you might be interested to learn that we are asphalt industry experts with over 36 years of experience. Whether you need great asphalt content, search engine optimization, social media guidance, an asphalt website, online ads, or blog posts, we can help. To request a free quote or learn more without any commitment on your part, submit our online form, or call (833) 848-8200.