TOP-RATED ASPHALT SEO SERVICES COMPANY
SEO – search engine optimization – is a concept that many people outside the tech industry do not understand. However, it is one of the most important concepts in online marketing. If you have an asphalt website, you need to make sure that it is optimized for search engines.
What Exactly Is SEO – Search Engine Optimization?
When people start looking for a product or service, roughly 75% of them will conduct an online search. Google and other search engines use algorithms to determine which results to return to a user who enters a keyword or search term. Search engine optimization makes it easier for the search engines to decide whether your website would be relevant to the user. If so, your link will appear in the search results. However, it is possible that the user might have to go through 100 or more pages of relevant results before finding you. If you are an asphalt maintenance or paving contractor SEO can help you rank higher in the results. Since most people report that they seldom go past the first page or two of results, you can see why a higher rank can be beneficial.
What Are the Most Important Facts About SEO – Search Engine Optimization?
One thing that you need to remember is that the strategies for SEO for asphalt sealcoating contractors are not necessarily identical to those for asphalt paving SEO. The second important point is that you want to have local SEO. After all, if you are a Connecticut paving contractor SEO strategies should not target users looking for asphalt paving services in Nevada. Here are some other important facts about SEO for asphalt paving company websites.
- Pure SEO is organic. Although you can purchase ads to move your website higher in the results, organic SEO does it naturally.
- SEO will help people find your website, but it will not be instantaneous. With professional assistance, you may see significant results in less than a year. However, over time, SEO can lead to several continuous years of increased results.
- Users tend to view businesses that rank highest in the search engine return pages as the most trustworthy and credible.
- SEO is not a stand-alone strategy. Instead, it needs to be part of a coordinated digital marketing plan. The content on your website, your social media presence, and paid efforts should also be part of your plan. SEO benefits from your other efforts, and your other efforts benefit from SEO.
Do I Need a Separate SEO Strategy for Every Paving Service I Offer?
As a paving contractor SEO principles are typically rather consistent. Different strategies can come into play when you need to appeal to different segments of customers. However, we normally address this by varying the blog posts, using different keywords, or focusing on specific social media sites. For example, suppose you need SEO for asphalt maintenance, highway construction, and pothole repairs. The primary goal is to get searchers to click through to your website. By using the right keywords in targeted content, someone needing to repair a pothole can land on your relevant blog post or service page.
Let Walkie Talkie Help You Take Your Paving Business to New Heights
At Walkie Talkie, we help contractors use the internet to reach more customers, grow their business, and optimize their budgets. We have over 36 years of hands-on experience in the asphalt industry, so we are not your typical tech company. We can provide you with a wide range of marketing services, including SEO, asphalt websites, social media marketing, blogs, adwords and pay per click, and asphalt content. If you are interested in requesting a free quote, give us a call at (833) 848-8200, fill out the online form, or send an email to Info@WTalkie.com.