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November 29th, 2012 | Email Marketing, Search Engine Optimization, Web Marketing
This January I’ll be teaching a class at the National Pavement Expo in Nashville titled “How to dominate the web with an effective website and web marketing program”. That title might sound a little over-the-top to some, but the truth is you CAN dominate your competitors on the web and in the process double or [...]
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June 18th, 2012 | Web Marketing
There are lots of ways to get new prospects to visit your company website. You can optimize your website for the search engines, pay for online advertisements, put your web address on company vehicles, send out postcards, emails, yards signs and more. But one of the most effective ways is to get listed in the [...]
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December 6th, 2011 | Web Marketing
Now that the 2011 season has come to a crawl it’s time to start thinking about 2012. While the winter months offer rest from the everyday hustle of being on the job site, it offers new challenges in the way of improving your company and making the upcoming year better and more profitable. One of [...]
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March 16th, 2011 | Web Marketing
Tomorrow afternoon I’m going to host my first Webinar to address and educate pavement contractors on the benefits of marketing their businesses on the Internet and having a professional company web site. I’ve wanted to do this for some time as I’ve watched web marketing change from being a good strategy to an absolute necessity [...]
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