If you are associated with the construction industry, no one needs to tell you that your business has likely been riding a roller coaster for the last four years or so. For those in the paving industry, the peaks and valleys have been especially high and low by turns. Thus far, though, 2023 has shown signs to be optimistic about the coming year. However, there is enough uncertainty concerning how 2024 will play out that it is wise to hedge your bets a little. Therefore, you might want to start planting seeds and building a sales funnel so that you can be ahead of the pack if the predicted boom fails to materialize on schedule. One of the best ways to do this is to enhance your website presence with SEO.
What Is SEO?
In the world of digital marketing, SEO is shorthand for search engine optimization. When people are looking for a service, especially a local service, they enter a term or question in the search bar, and the search engine will display the most relevant results. The websites are shown on the search engine results page, or SERP, and the goal of every business is to rank near the top of the SERP. To accomplish this goal, search engine optimization is critical. Simply stated, people normally view just the first page or two of results before clicking through to a website. If your company is not near the top, you could be losing business.
How Does Increasing Your Website Presence With SEO Work?
Search engines are automated processes that rely on complex algorithms to decide which websites should rank higher than others. Some of the factors that influence the ranking are the relevance of the site to the user’s query, the organization and structure of the website, and the overall experience that the user will have. The purpose of SEO is to help ensure that, based on the algorithms, the search engine will find your website attractive.
Does SEO for Construction Companies Truly Matter?
Digital marketing for asphalt paving, concrete and construction is absolutely critical. However, you want to make sure that you are primarily attracting potential clients who are in your service area. This concept is known as local SEO marketing. One way to enhance your local SEO for asphalt paving, concrete or construction is to include the name of your main service area in the subheadings of your blogs.
Are Subheadings Important for Asphalt Paving Blogs?
Yes, they are, and they should always ask a question that is answered in the content beneath the subheading. For starters, users typically dislike encountering an unbroken wall of text. Instead, they prefer to scan your content so that they can find and read the parts that are the most relevant to them. Furthermore, every subheading gives you one more chance for the search engine to consider your website worthy of ranking better on the SERP.
How Can I Learn More About Using SEO to Boost My Website Presence?
At Walkie Talkie, we specialize in digital marketing for asphalt paving, concrete and construction professionals. We can create or enhance your website, provide you with content for your site or asphalt paving blogs, and tweak your search engine optimization. We can also help you with your social media, AdWords, and PPC marketing. Although we have been involved in the digital marketing world since 2008, we have more than 35 years of hands-on experience in the asphalt paving industry. We speak your language, and we understand your challenges. Contact us for a free consultation and quote. You can call us at 833-848-8200, send an email to Info@WTalkie.com, or use our online form