Company websites are a lot like parking lots. You could let your current website sit without updates for a while and still get mediocre results. But, you could also be missing out on the opportunity to generate more leads that help to grow your company. Asking yourself these questions can help you see how upgrading your company’s asphalt website is what you need to start driving more customers to your paving business.
What Kind of User Experience Does Your Asphalt Website Provide?
Trying to navigate your way through a slow, confusing website is a lot like driving through a bumpy, pothole-filled parking lot. When your asphalt paving company provides the smoothest services, your website should, too. Our asphalt digital marketing services include optimizing your company’s website for a streamlined experience that helps visitors find the information they need to decide to work with your business.
Does Your Asphalt Maintenance Website Highlight All of Your Services?
Over the years, your company has grown. Yet, an outdated website could be leaving potential customers in the dark. A paving contractor marketing company can add new details to your website that showcase your increased years of being in business. They can also add new service pages to your site along with updates on your latest projects to reinforce why your paving company is the best in the area.
Is Your Asphalt Website Linked to Social Media?
Social media marketing is where it’s at for attracting new customers to your business. Most likely, your target audience isn’t sitting in front of the television watching asphalt paving commercials. Instead, they’re actively using social media to leverage their brand along with looking for companies to help them improve their property. Digital marketing for asphalt companies also works best when your website directs guests to more information about your business that they can view, save and share.
Where Is Your Current Website’s Search Rankings?
Few things are worse for business than having your website be buried deeper than an asphalt pavement’s foundation in the search engine rankings. Digital marking for asphalt companies includes using SEO, Adwords and updated content to drive your company’s website to the top. When you take pride in providing top-of-the-line services, your company deserves a high ranking spot that sends more traffic to your website.
Does Your Paving Website Include Calls to Action?
At the end of the day, your main goal is to get new customers to give your office a call. Digital marketing for asphalt paving includes placing calls to action throughout the homepage and service pages along with at the end of every blog article. Using the right calls to action generates a sense of urgency while your company’s services are fresh in the prospective customer’s mind.
Generate More Leads With a Professionally Designed Website
Walkie Talkie stands out from other digital marketing agencies because we have years of experience in the asphalt paving industry. Being able to speak the same language as your customers allows us to use targeted strategies for our website design plans to generate more leads. Whether your website needs optimization or a full redesign, we’re here to help. You can contact our team at 833-848-8200 to get more information or begin the process to receive a free quote. Filling out our online form is also a great way to get all of the information you need to update your website.