If your company provides asphalt paving or maintenance, you already know the many benefits of asphalt pavement. You are also aware that every pavement needs to be adequately maintained throughout its life and will need to be replaced eventually. Given the widespread popularity of asphalt paving and the material’s unique properties, you realize that there […]
Every day, paving contractors throughout the nation are discovering the importance of an online presence. Potential customers are submitting online quote requests, sending emails and looking up their phone numbers so that they can call for more information. However, your paving website is only part of the solution. If you do not have a presence […]
If you have a paving website, you have probably heard of search engine optimization, also known as SEO. However, you may not understand everything that the concept covers. When done correctly, asphalt SEO has a number of benefits for your organization. The problem is that many site managers and even some professional web designers are […]
The internet has made it easier for asphalt paving contractors to reach potential customers. However, having a paving website is not going to help you much if people cannot find it. People who know the name of your company will not have much trouble finding your site, but what about those who have never heard […]
This January I’ll be teaching a class titled “How to dominate the web with an effective asphalt website and web marketing program”. That title might sound a little over-the-top to some, but the truth is you CAN dominate your competitors on the web and in the process double or triple the amount of leads you […]