In the world of digital marketing, there is a saying to the effect that content is king. Basically, this means that content is essential for all websites wanting to attract visitors or raise their standings in the search engines. However,
Blogging is one of the oldest forms of digital content, and there are those who feel that it is an outdated method. However, they are mistaken. Every month, about 70 million new posts appear on the internet. In fact, blogging
The way that people find potential contractors, research the companies, and make a final decision has changed in recent years. Although television commercials, printed ads, and referral programs can still be helpful, the leading source of information is the internet.
If you own an asphalt company, you already know that you are in a highly competitive business. Whether you only offer asphalt maintenance or everything from site work to paving, competitors are always nipping at your heels. You know that
SEO – search engine optimization – is a concept that many people outside the tech industry do not understand. However, it is one of the most important concepts in online marketing. If you have an asphalt website, you need to
There is really no question about it: High-quality asphalt websites help contractors attract, educate, and retain more customers. Although word-of-mouth referrals, radio spots, and printed ads sometimes have a place, they are unlikely to yield exceptional results. In fact, if